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marchmadnessimplymeasuredThere are lots of different spins people put on the annual NCAA men’s basketball tournament — a.k.a. March Madness — from different sports to subjects. PayScale did their own bracket based on average graduate salary, and heck, even GeekWire is doing our own Geek Madness.

Now Seattle-based social media analytics startup Simply Measured is getting in on the fun. The company analyzed the No. 1 and No. 2 seeds for seven days leading up to this month’s tournament and examined each school’s Twitter engagement skills (retweets, @replies and team account mentions).


Miami ended up as champion, but it’s more interesting to note that the two teams with the worst engagement — Gonzaga and Georgetown — were both eliminated last weekend. This must mean that a lack of strong Twitter engagement results in horrible losses — kidding.

You can check out the full report here, which includes some seriously intense Twitter analysis (we’re talking follower comparison over time, average response rate, average clicks per Tweet — that good stuff).

And since we’re all about the March Madness infographics, here’s a neat one put together by the UNC MBA program, which analyzes the sales, advertising and marketing March Madness.

Simply Measured founders Adam Schoenfeld, Aviel Ginzburg and Damon Cortesi have sure come a long way since they started their company under the moniker Untitled Startup more than three years ago. Just two months ago, they scooped up some real money to the tune of $8 million in a deal led by Bessemer Venture Partners. Prior to the round, Simply Measured had raised just $900,000 from Founder’s Co-op and others.

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