Trending: The most powerful console yet, or a refrigerator? Reactions to Microsoft’s new Xbox Series X

Nearly a year after Microsoft agreed to invest $300 million in Barnes & Noble’s Nook business unit, the bookseller is seriously considering what to do with the electronic book reader.

A report out from The New York Times, citing a person familiar with Barnes & Noble’s strategy, indicates that the company is possibly moving away from its hardware strategy to focus more on licensing content.

“They are not completely getting out of the hardware business, but they are going to lean a lot more on the comprehensive digital catalog of content,” the source told the Times.  The report also indicates that Barnes & Noble plans to forge closer relationships with partners like Microsoft and Samsung.

UPDATE: A spokesperson for Barnes & Noble offered this statement: “To be clear, we have no plans to discontinue our award-winning line of Nook products.”

At the time of the investment by Microsoft, many speculated that the software giant’s 17.6 percent stake in the Nook subsidiary would be used to showcase the Windows 8 operating system.

Despite positive reviews, the Nook has struggled to catch on with customers, especially in the face of competition from’s Kindle and Apple’s iPad. Earlier this month, Barnes & Noble reported that sales of the Nook device were falling below expectations. Reports also circulated that Barnes & Noble planned to shut down as many as 200 stores in the next 10 years, and word emerged earlier today that the company’s founder, Leonard Riggio, was working on an effort to purchase all of the assets of the retail business of the bookseller.

“Mr. Riggio plans to make the proposal in order to facilitate the company’s evaluation of its previously announced review of strategic options for the separation of its investment in NOOK Media LLC,” an SEC filing said.

According to estimates from mobile app analytics service Localytics, Barnes and Noble’s Nook has 10 percent share of the U.S. Android-based tablet market, followed by Google’s Nexus 7 at seven percent. Amazon’s Kindle Fire is on top.

Barnes & Noble will report its earnings on Thursday, at which time more details will be disclosed about the future of the Nook.

Previously on GeekWireBezos on eBooks: Amazon is ‘now seeing the transition we’ve been expecting’

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.