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lumia928videoNokia has yet to officially announce its newest flagship Lumia 928 smartphone, but that isn’t stopping the manufacturer from touting the device’s features against industry competition.

In a new promo video on the landing page for the phone, Nokia shows video footage from the Lumia 928, iPhone 5 and Galaxy S3 — interestingly not the Galaxy S4 — during a roller coaster ride. The results show how the Lumia 928 camera offers more saturated color and overall sharper focus than the Apple and Samsung devices.

The Lumia 928 is rumored to have a 8.7-megapixel PureView camera, similar to the already-available Lumia 920. It does not appear that the 928 will have the 41MP PureView camera that Nokia is reportedly bringing to a future Windows Phone model.

Nokia has already made the cameras and photography a signature feature on its Windows Phones, including the Lumia 920, which takes noticeably better pictures than the competing HTC 8X Windows Phone. (See our previous post for more on the differences between the two phones.)

While Nokia has been mum on its plans to unveil the new smartphone, sources say more details should come this month and a deal with Verizon is in the works.

These companies are getting pretty creative with their advertising as the smartphone war continues to brew. Microsoft is still looking to chip away at Android and Apple, most recently launching a hilarious and equally ridiculous ad that attempts to differentiate Windows Phone from Apple and Samsung by poking fun at stereotypical users of the leading smartphones.

Previously on GeekWire: Nokia’s new Windows Phones aim for affordability

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