It’s late August, and that means back to school at thousands of college campuses around the world. Aimed at university students who might be considering a tablet purchase, Microsoft just came out with a new advertisement that carries a simple message: iPads suck in class.
In another swing at Apple, the 30-second spot touts the multitasking abilities of the Lenovo Yoga tablet, as well as the Yoga’s attached keyboard. While in a college poetry class, the woman using a Yoga effortlessly switches from playing Wordament to her Word doc. Meanwhile, her fellow students — conveniently all iPad users — fumble with their Apple product and end up falling behind as the professor reads The Second Coming aloud.
“Have fun and get your homework done,” Microsoft says at the end.
While tablet use is certainly on the rise, I barely saw any during my college classes a few years ago — a majority of students took notes on laptops or the ancient method of pen and paper. Whether that changes remains to be seen, but it’s clear that Microsoft thinks its tablets have the upper hand for maintaining that 4.0 GPA.