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Spring Creek Group’s offices in Pioneer Square

Nearly a year after it was acquired by Interpublic Group’s Mediabrands unit, Seattle social media agency Spring Creek Group has laid off a significant number of employees.

We’ve reached out to the company to get more details on the restructuring, and we’ll update the post as we learn more. We’ve heard up to 40 percent of the staff is being let go in the shakeup at the six-year-old company.

In 2011, Spring Creek was named to the Inc. 500 list, ranking #325 with revenue of $4.3 million. It employed 35 people at the time of the acquisition.

Here’s what founder Clay McDaniel had to say about the restructuring in a blog post:

This is a challenging day in our history as one of the earliest, and most innovative, agencies in social media marketing. We have always sought to lead the market, and to push our clients, by focusing on providing services which continuously improve the quality of their digital communities. Today we are implementing a significant shift in our solution offerings and we are restructuring our team and processes accordingly.

This move reflects our view that a customer-centric marketing strategy requires fundamental business change in the era of social and mobile media. The strategic shift we are undertaking begins today, and it comes with a measure of change to our team and focus. While change is challenging, the needs of our clients’ – and future clients’ – customers within established and emerging social media communities will wait for no one. Onwards.

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