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If you needed any more evidence that Microsoft views the Xbox 360 as a key weapon in its fight to control the living room, take a look at this fascinating factoid. The company now says that more people use the device to watch movies and listen to music online than play online multiplayer games, reports the Los Angeles Times.

In fact, Microsoft says the average family now spends 84 hours per month on Xbox Live, playing games, watching movies and listening to music. The LA Times notes that American families on average spend 150 hours per month watching traditional television.

That’s an amazing transformation for what was originally built as a gaming console,

In addition to the stats about entertainment usage, Microsoft also announced that Xbox LIVE Gold members now have access to three new apps which highlight the importance of online video: Comcast XFINITY TV, HBO GO and MLB.TV. It already offers services such as Netflix, ESPN, Hulu and YouTube.

Previously on GeekWireNo Comcast bandwidth cap for on-demand Xbox video

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