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Let’s face it. A good startup name is awfully tough to find. So tough, in fact, that you are oftentimes better off going into the dustbin of the Internet to pick out a name.

That appears to be what happened in this scenario. Last week, we got a press release from a company called, a new mobile music messaging service that allows users to share personalized audio messages and music with friends.

I’ve been covering the tech scene around these parts long enough to hear that one before. After all, does anyone else remember the Seattle mobile music startup Melodeo? The Seattle upstart, led by former executives from Tegic Communications and backed by Voyager Capital, Ignition and others, was a hot up-and-comer in the mobile music arena when it was founded in 2003.

But Melodeo never found its footing in the rocky digital music arena, and eventually was sold off to H-P two years ago. Melodeo, which operated the music service nuTsie, an anagram of iTunes, is no longer being used as an active name by H-P. That URL now redirects to the Web site Top 100s Radio.

I asked H-P and former Melodeo executive Dave Dederer about the similarities between the two names, and the former guitarist for the Presidents of the United State of America said Melodeo co-founder Bill Valenti “obviously had an ear for a good-sounding name.”

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