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Kathy Savitt

Marissa Mayer continues to put her mark on Yahoo, announcing today that Seattle public relations veteran and entrepreneur Kathy Savitt has joined the company as chief marketing officer. Savitt previously served as CEO of Lockerz, a heavily-funded social commerce startup backed by the likes of Kleiner Perkins Caufield & Byers and others.

“We are very excited to welcome Kathy to Yahoo,” said Mayer, the former Google executive who took the reins last month. “Her extensive experience in building and refining well-loved consumer brands like Amazon, American Eagle Outfitters and Lockerz will be incredibly valuable as we define Yahoo’s future.”

Yahoo’s former head of marketing, Elisa Steele, left the company in December, prior to Mayer’s arrival, and was hired by Microsoft’s Skype division as head of marketing last month.

Seattle-based Lockerz, meanwhile, announced today that Mark Stabingas has been named CEO. He previously served as COO. Lockerz is building a social networking service where teenagers and twenty-somethings earn points for sharing content or watching videos.

Savitt, who founded Lockerz in 2009, plans to remain involved in the company as chairman. Lockerz raised $36 million from Kleiner Perkins Caufield & Byers, DAG Ventures, Live Nation and others last August.

Stabingas is a former executive at Amazon.com and PepsiCo. Savitt also previously worked at Amazon, and previously founded the public relations firm MWW Savitt.

Follow-up: Yahoo’s new marketing chief an expert on Gen Z kids, says Facebook weirds them out

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