Trending: Convoy raises $62M from Bill Gates and other luminaries to transform trucking industry with technology

Fast-growing Badgeville has reeled in $25 million in fresh funding, money that the 20-month-old Menlo Park, California startup will use to expand its gamification platform. Badgeville, which competes against Seattle’s BigDoor, said that its revenues grew by 300 percent year-over-year as it added customers such as Oracle, Dell, Samsung and NBC. Total financing now stands at $40 million, with InterWest Partners leading the most recent round in the 70-person company.

BigDoor, led by Keith Smith, Matt Shobe and Jeff Malek, raised $5 million in April from Foundry Group, Founder’s Co-op and others, bringing total funding to $13 million. Bunchball raised $6.5 million last summer, and all of the companies are designing ways to use game concepts — leaderboards, points, badges, etc. — to bolster user engagement on Web sites.

According to Gartner Research, 70 percent of Global 2000 organizations will have a “gamified application: by 2015. Meanwhile,, M2 Research estimates that the gamification market will reach $2.8 billion in U.S. by 2016.

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