Trending: Amazon Go is finally a go: Sensor-infused store opens to the public Monday, with no checkout lines

Buying a new mobile phone can be a serious pain. To sort through the mess, has resorted to short-form video vignettes to tout its wireless store.

The online retailer recently partnered with Zooppa to host the Amazon Freedom to Choose Video Contest, asking for video submissions of 60-seconds or less that best show how is making the purchasing process easier for consumers.

Now, after more than 90 submissions, here’s the winner. What do you think of the rap?

You can watch the eight finalists here, with Amazon doling out $15,000 in cash and prizes to the winners.

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