Trending: State of streaming: Twitch’s new growth category; the Ninja effect on Mixer; ‘Fortnite’ viewership down has started to give away free Kindles to customers in the United Kingdom who purchase a mobile handset through Carphone Warehouse. It’s an interesting (yet expected) marketing strategy for the online retailer to get its electronic reading device in the hands of more customers.

paidContent reports that customers who buy a two-year wireless phone plan in conjunction with selected handsets at Carphone Warehouse will be able to get a free Wi-Fi Kindle. (The 3G model costs £15).

So, how long before we see similar deals in the U.S.?

There’s certainly been some speculation about free Kindles.  Just last week, Madrona Venture Group’s Scott Jacobson, a former member of the Kindle team, speculated in a post on GeekWire that could start giving away the device. (Jacobson thinks Amazon may give Kindles to those customers who sign up for the Prime shipping service).

Amazon is fighting hard to keep its Kindle relevant, especially as new tablet computers come onto the scene. (Including the recent buzz over Apple’s iPad 2).

As part of that effort, Amazon recently announced that it would start selling Kindles through AT&T stores.

According to IDC,’s Kindle accounted for 48 percent of the worldwide e-reader market at the end of last year.

John Cook is co-founder of GeekWire, a technology news site based in Seattle. Follow on Twitter: @geekwirenews.
Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.