Amazon’s Kindle is joining the ranks of TVs and garage doors.
The company on Thursday unveiled the Kindle Click, a $34.99 Bluetooth remote control that lets readers prop up their e-readers and turn pages without holding or reaching for them. It’s the first official Kindle remote, debuting alongside a redesigned lineup of Kindle e-readers.
Amazon says it’s meant for reading under the covers, on a treadmill, or on an airplane tray table. It’s available for preorder and ships Oct. 28. It recharges over USB-C, includes side buttons for adjusting brightness, and works with Kindles released in 2024 or later.
The company cited BookTok as an inspiration, Bloomberg reported, a reference to the community of readers on TikTok who post book recommendations, reviews and their reading setups. Kindle fans there have been showing off third-party clickers for years.
Amazon is also bringing back physical page-turn buttons, which disappeared when the company discontinued the Kindle Oasis in 2024. This time they come in a separate $79.99 magnetic cover, which works only with the new Signature Edition versions of the Paperwhite and Colorsoft.
The new Kindles have screens that sit flush with the edges, colors that wrap around to the front, and optional aluminum housings. They also have user-replaceable batteries to comply with European Union rules, Amazon told The Verge.
The base Kindle starts at $149.99, or $189.99 in aluminum. The Paperwhite starts at $199.99 and the Colorsoft at $289.99, with Signature Editions at $249.99 and $319.99. Those prices match what Amazon has charged since August, when it raised Kindle prices by $40 to $50, citing memory and storage costs. The base Kindle is available now. The Paperwhite and Colorsoft ship Oct. 28.
Amazon doesn’t disclose financial results or unit sales for its devices, but Kindle device sales hit their highest point in more than a decade last year, with three straight years of double-digit growth, Kevin Keith, Amazon VP of devices, said at a media preview, according to Bloomberg.
Chris Green, Amazon VP of industrial design, also told Bloomberg where he’d like to take the design next: “At some point we will get to something more like a credit card that’s all display that you’ll be able to flex with your hand for a page turn.”
