Cramer vs. Cramer: ‘Mad Money’ host changes his tune on Zillow

CNBC talk show host Jim Cramer is known for his loud and outrageous on-screen antics, and earlier this week the “Mad Money” host turned his attention to three real estate companies that recently completed IPOs: Zillow, Trulia and Realogy. Cramer is pretty adamant that investors should avoid Zillow and Trulia, instead taking a closer look… Read More


Shares of Zillow sink after analyst says prospects stink

Shares of Zillow are taking a beating today after a financial research firm questioned the Seattle online retailer’s business prospects. Citron Research said in its report that the “willowy story Zillow has been telling Wall Street is completely inconsistent with company’s underlying business metrics.” Zillow’s stock is down more than five percent, though it is still… Read More

Truia CEO Pete Flint

Trulia CEO Pete Flint on the IPO, competing with Zillow

Trulia certainly didn’t disappoint in its Wall Street debut. The San Francisco online real estate company raised $102 million; soared more than 40 percent to $24; and finished the day with a market value of more than $600 million. (Shares are off slightly this morning). In a blog post Thursday, Trulia CEO Pete Flint called the… Read More


As Trulia’s IPO pops, Zillow closes offering at $156M

The fascinating back-and-forth between Zillow and Trulia continues. After pricing its initial public offering last night at $17, Trulia shares are taking off in early morning trading, opening at $22 per share and trading now at more than $24. That’s a very healthy 40+ percent increase over the offering price. The IPO, as we reported… Read More

Zillow's new ad campaign

Zillow launches its first-ever TV ad: ‘Find Your Way Home’

For years, Zillow proudly touted its ability to attract users without doing any sort of advertising. But things change, especially as companies grow. And today Zillow pulled the covers off its first-ever TV advertisement. Dubbed “Find Your Way Home,” the ad is airing nationwide this fall on channels such as HGTV, CNN, ABC Family and Travel… Read More


Following in Zillow’s path, Trulia unveils mortgage center

Trulia is following in the path of its larger rival, Zillow, once again. This time, it’s launching a mortgage marketplace that allows consumers to get personalized mortgage quotes and other loan information while on the go. Sound familiar? It should since Zillow launched its very own mortgage marketplace more than three years ago, expanding it to… Read More


Nipping at Zillow’s heels, Trulia files for $75M IPO

San Francisco online real estate company Trulia is looking to follow in the footsteps of Zillow yet again, filing to raise up to $75 million in an initial public offering. The filing was actually confidentially submitted to the SEC on May 31st, and just made public today.  Trulia has long been rumored to want to… Read More


Zillow rival Trulia quietly files for IPO

Trulia has often followed in the footsteps of its larger Seattle rival, Zillow. Now, the San Francisco real estate company is hoping to ride on the coattails of Zillow’s recent IPO success. Trulia has reportedly filed for an initial public offering through a new mechanism in the JOBS Act that allows companies with less than $1… Read More


Zillow overtakes to become second most visited real estate site in the U.S.

Zillow continues to fly high after its blockbuster IPO in July, with the Seattle company overtaking to become the second most visited online real estate site in the country. Research firm Hitwise reported that Zillow recorded 6.62 percent of online real estate visits during the month of October, slightly edging out which is… Read More

Friedman (UW photo via

Tech Moves: Klustner joins Powerit; Trulia names a chief economist; DocuSign; etc.

Rob Friedman has been named the new director of University of Washington Tacoma’s Institute of Technology. The New Yorker — who arrives at the organization from the New Jersey Institute of Technology — replaces Orlando Baiocchi, reports Friedman says he plans to boost federal funding for the institute, noting that he’ll be “working with faculty to gin up as many… Read More


Trulia CEO Pete Flint on Zillow: ‘Just a question of time before we overtake them’

Everyone loves a good rivalry. And in online real estate, there’s nothing better than San Francisco-based Trulia versus Seattle-based I’ve followed the back-and-forth fireworks between the two heavily-funded companies since they were founded. Now, with both Trulia and Zillow expanding their operations and positioning for IPOs, I decided to check in with Trulia co-founder… Read More