Zillow's new ad campaign

Zillow launches its first-ever TV ad: ‘Find Your Way Home’

For years, Zillow proudly touted its ability to attract users without doing any sort of advertising. But things change, especially as companies grow. And today Zillow pulled the covers off its first-ever TV advertisement. Dubbed “Find Your Way Home,” the ad is airing nationwide this fall on channels such as HGTV, CNN, ABC Family and Travel… Read More


Following in Zillow’s path, Trulia unveils mortgage center

Trulia is following in the path of its larger rival, Zillow, once again. This time, it’s launching a mortgage marketplace that allows consumers to get personalized mortgage quotes and other loan information while on the go. Sound familiar? It should since Zillow launched its very own mortgage marketplace more than three years ago, expanding it to… Read More


Nipping at Zillow’s heels, Trulia files for $75M IPO

San Francisco online real estate company Trulia is looking to follow in the footsteps of Zillow yet again, filing to raise up to $75 million in an initial public offering. The filing was actually confidentially submitted to the SEC on May 31st, and just made public today.  Trulia has long been rumored to want to… Read More


Zillow rival Trulia quietly files for IPO

Trulia has often followed in the footsteps of its larger Seattle rival, Zillow. Now, the San Francisco real estate company is hoping to ride on the coattails of Zillow’s recent IPO success. Trulia has reportedly filed for an initial public offering through a new mechanism in the JOBS Act that allows companies with less than $1… Read More


Zillow overtakes Realtor.com to become second most visited real estate site in the U.S.

Zillow continues to fly high after its blockbuster IPO in July, with the Seattle company overtaking Realtor.com to become the second most visited online real estate site in the country. Research firm Hitwise reported that Zillow recorded 6.62 percent of online real estate visits during the month of October, slightly edging out Realtor.com which is… Read More

Friedman (UW photo via Patch.com)

Tech Moves: Klustner joins Powerit; Trulia names a chief economist; DocuSign; etc.

Rob Friedman has been named the new director of University of Washington Tacoma’s Institute of Technology. The New Yorker — who arrives at the organization from the New Jersey Institute of Technology — replaces Orlando Baiocchi, reports Patch.com. Friedman says he plans to boost federal funding for the institute, noting that he’ll be “working with faculty to gin up as many… Read More


Trulia CEO Pete Flint on Zillow: ‘Just a question of time before we overtake them’

Everyone loves a good rivalry. And in online real estate, there’s nothing better than San Francisco-based Trulia versus Seattle-based Zillow.com. I’ve followed the back-and-forth fireworks between the two heavily-funded companies since they were founded. Now, with both Trulia and Zillow expanding their operations and positioning for IPOs, I decided to check in with Trulia co-founder… Read More