Stepping into the international dustup about a proposed “European Super League” of elite soccer teams, Amazon declared Tuesday that the formation of the new league was not in the competitive… Read More
High-tech football helmet maker Vicis is a runaway leader in a new ranking of the key piece of equipment by the National Football League and the NFL Players Association. Vicis… Read More
Amazon is going deep in its relationship with the National Football League, signing on for a new 10-year deal that will make Prime Video the exclusive home of “Thursday Night… Read More
The most important part of Sunday’s Super Bowl is already watchable as advertising for a variety of companies and products has hit the internet ahead of the big game. Tech… Read More
The Goat got baaaaaaannnnned. T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) won’t air during the big game on Sunday so the Bellevue,… Read More
The NFL Playoffs kick off this weekend and FOX Sports is bringing along some popular regular-season technology to capture the action. FOX says it will be using its so-called “Megalodon”… Read More
Richard Sherman always talked a good game, and backed it up, especially during his years with the Seattle Seahawks. Now the cornerback for the San Francisco 49ers is talking gaming… Read More
Amazon’s streaming schedule is getting busier in the later weeks of the NFL season as the tech giant and the league announced Monday that a week 16 matchup between the… Read More
It’s trendy these days to turn to sports data analytics for a deep dive into how a team is set up to compete and what metrics make the most sense… Read More
Amazon is taking its NFL streaming rights beyond “Thursday Night Football” and into the playoffs. The Wall Street Journal reported Wednesday that the tech giant has reached a deal to… Read More
Microsoft is becoming the de-facto virtual fan enabler for sports leagues. The tech giant revealed today that it is working with the NFL to host a virtual fan experience for… Read More
Fans might not be able to engage in football by attending NFL games in person at the start of the upcoming season, but they can dive deeper into the sport… Read More
If there’s one NFL team that relies on its home stadium crowd noise as a competitive advantage, it’s the Seattle Seahawks. With 70,000 empty seats at CenturyLink Field because of… Read More
Football fans wondering whether the next handoff to a running back could be another Beast Quake have another stat to track thanks to Next Gen Stats, the platform powered by… Read More
Amazon told third-party sellers in its marketplace they have 48 hours to remove Washington Redskins merchandise amid widespread calls for the football team to change its name from a racial… Read More
Sizing up new talent virtually will be a tough endeavor for many NFL teams that are forced to be apart because of the ongoing COVID-19 crisis. The Seattle Seahawks got… Read More
It’s one thing to hope that your video chat for a virtual work happy hour connects seamlessly. It’s quite another for a professional football team to rely on the technology… Read More
Sports fans missing baseball, basketball, hockey, soccer and just about anything else that should be in play right now are holding out hope for the return of football in the… Read More
Teams across the National Football League, familiar with the dreaded prospect of dropped passes or fumbled handoffs, are hoping dropped calls and missed connections over the internet aren’t the norm… Read More
Here’s what we’re talking about this week on the GeekWire Podcast. Seattle became ground zero in the U.S. coronavirus outbreak this week and tech firms were trying to adjust. Meetings… Read More
Microsoft and the NFL are expanding their alliance to bring more technology to one of the world’s most popular professional sports leagues. NFL players and coaches will continue using Microsoft… Read More
Plenty of football fans will analyze all sorts of scenarios and plays in Super Bowl LIV in hopes of better understanding the big game. Elijah Hall is crunching data around… Read More
Microsoft has struck a nerve over the past several years with Super Bowl ads that convey its mission and message around empowering individuals to achieve more. A new spot for… Read More
That’s snot the play we drew up! But, face it, there’s more than one way to swipe across the screen on a tablet. During the AFC Championship game against the… Read More
It’s been a couple weeks since the demise of Seattle-based Vicis, the high-tech football helmet maker that laid off all of its employees and was placed into receivership by its… Read More
Technology is changing the way we watch live sports. The innovation dates back decades, from the advent of the color TV, to the yellow augmented reality first down line, to… Read More
Update, Monday, Dec. 23, 3:10 p.m.: This story has been updated with additional comments from Vicis Board Chair Bruce Montgomery. Just days after laying off more than 100 employees, high-tech… Read More
Inside the lobby of Vicis‘ headquarters in Seattle this week, floor-to-ceiling images on the walls showed young football players wearing the company’s high-tech helmet. A portrait of former Seattle Seahawks… Read More
The National Football League is turning to Amazon’s cloud technologies as it looks to improve the safety of its players. The NFL and Amazon Web Services today announced a new… Read More
Amazon is expanding its work with the NFL, scoring a deal with the Seattle Seahawks to provide the team with cloud, machine learning, and artificial intelligence services. The Seahawks —… Read More