Big Fish's launches a national TV campaign to advertise its casino games to women.

Big Fish reeling in more casino gamers with high-stakes TV spot

Seattle-based game company Big Fish said last year that nearly half of its revenue came from mobile, and now it’s betting some of that cash on its first-ever national TV campaign. Commercials for game companies are nothing new. We’ve seen the blockbuster console titles, like Call of Duty and Battlefield, compete for massive amounts of airtime…. Read More

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Facebook to help small mobile game studios with pilot program

Facebook is piloting a new mobile games publishing program that will help small game publishers expand the reach of their titles through Facebook’s social network. The social network giant plans to help the studios with targeted promotion via its massive mobile channels, and will also provide analytics tools. In exchange, Facebook will receive a revenue share, though… Read More

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Video games analyst: “Consumers are starved for new titles”

Game developers, take notice. Right now might be a perfect time to unveil that new game you’ve been working on for the past few years. According to NPD Video Games Industry Analyst Liam Callahan, the headliners of this holiday season’s video game lineup mostly consist of strong sequels — Call of Duty Black Ops, Halo 4, Assassins Creed… Read More