stanley12

Startup marketing advice from Nike, Starbucks vet: ‘Think of your brand as a person’

It’s probably a good idea for entrepreneurs to take brand-building advice from Stanley Hainsworth. After all, the marketing guru has helped companies like Nike, Lego and Starbucks tell their stories and attract millions of fans from all around the world. Hainsworth, founder of Seattle-based advertising agency Tether, shared some marketing wisdom at the Hardware Workshop in Seattle… Read More