JJ McKay and an impressive suite of investors believe there’s serious demand for a cannabis lifestyle brand that’s decidedly more Martha Stewart than Snoop Dogg. To fill that need, the Seattle… Read More
After last summer’s scathing New York Times article and the subsequent fallout, Amazon’s reputation hardly seemed bulletproof. But the e-commerce giant continues to score top marks for reputation with everyday consumers.… Read More
It’s probably a good idea for entrepreneurs to take brand-building advice from Stanley Hainsworth. After all, the marketing guru has helped companies like Nike, Lego and Starbucks tell their stories… Read More
Apple is already much bigger than Microsoft in terms of market value. But Microsoft still has a leg up on its long-term rival when it comes to “brand value,” at… Read More