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Henry Lawson

AutoGraph, a Seattle startup that allows users to get targeted deals, music and other services without giving up personal information, has landed $2.7 million in fresh venture funding.

Backers of the company include Voyager Capital and the Alliance of Angels, with the new capital following a series A venture round that closed last year. The company’s technology is currently deployed on Regent Street in London, part of an iBeacon installation on the famous West London shopping avenue.

Without obtaining your email address, name or any other personally identifiable information, AutoGraph says that it can determine with 90 percent accuracy a person’s age, income, likes and dislikes through a simple brand identification survey. AutoGraph says this takes about a minute for a person to complete, opening up possibilities of new offers that shoppers can obtain and allowing brands to target specific products.

AutoGraph calls this consumer technique “swoting” — short for swipe voting. Essentially, people say what brands they like, and AutoGraph comes up with a profile of who they are and their specific interests.

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“We’re poised for further strong growth this year and this latest round of funding will help expedite product development and growth as a company,” said CEO Henry Lawson in a release. “There’s clearly demand for our technology, which is focused on personal preference and proximity…it’s simply a matter of deploying it as quickly and intelligently as possible.”

Total funding in AutoGraph — whose CTO is former SnapIn and Action Engine founder Brian Roundtree — now stands at $7.4 million.

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