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Sensoria’s smart socks come with an anklet that can track your cadence, foot landing technique and weight distribution. Photo via Sensoria. 

Heapsylon, the Redmond-based maker of smart garments, today announced that it has raised a $5 million Series A round and changed its company name to Sensoria Inc.

The fresh funds come from an Italy-based publicly-traded consulting company called Reply SpA, which will take a 20 percent stake in Sensoria as part of the deal.

Sensoria was founded three years ago by three former Microsofties who have developed socks with embedded sensors that can track your movements and measure how well you’re walking or running, in addition to sports bras and shirts that track heart rates. All that data is relayed to Sensoria’s mobile app in real-time, allowing users to track how they are exercising.

Sensoria also has its own open development platform based on fabric sensors that allow manufacturers to create smart garments. Reply, which reported revenues of $757 million in 2013, plans to use Sensoria’s technology to help its own partners develop healthcare products.

“We are extremely excited to closely partner with Sensoria who has built the first truly open, wearable development platform,” Reply SpA Chairman Mario Rizzante said in a statement. “We see tremendous potential synergies between their team and our system integration groups in Europe and in the United States.”

Sensoria will use the fresh funds to fuel hiring, product development and marketing. The company had previously raised $1 million from angel investors and $115,000 via an Indiegogo campaign.

Comments

  • http://www.extendedresults.com/ Patrick Husting

    Fulls like a bubble for smart athletic devices…

  • http://blog.calbucci.com/ Marcelo Calbucci

    Congrats to everyone at Sensoria. It’s an amazing tech company and I’m sure this is just the beginning.

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