firephone-9Wall Street seems to like the Fire Phone, the smartphone that was announced today at an event in Seattle’s Fremont neighborhood.

Shares of jumped nearly $10 in trading this afternoon following the announcement of the device, which will begin shipping on July 25. The stock increased nearly three percent to $334, giving the company a market value of $154 billion. (Correction: The correct percentage increase has been added to this post).

I asked analyst Dan Geiman of McAdams Wright Ragen what he thought of the stock surge, and here’s what he had to say.

“Seems like the phone has some pretty innovative features that make it easier than ever to order from Amazon (note Firefly),” he said. “And I think the Prime offer will drive incremental revenues—I expect in the long run, it will be pretty sticky and something that customers/users will elect to pay for following the trial. On paper, it all appears to be a pretty interesting package. But just to be clear, I think part of the stock’s move has to do with a market rally on Janet Yellen’s comments — which started right around 11:00.”

A 32GB Fire Phone is available for $199 with a two year contract, while a 64GB phone sells for $299. Amazon also is offering a limited promotion in which buyers of the Fire Phone will get 12 months of Amazon Prime for free.

“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” said Amazon CEO Jeff Bezos said today in a press release.

Check our live blog for more updates on the Fire Phone.

Here’s a look at the stock price today:

Click on chart for real-time price.
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  • Wally01

    So I guess around 3% is nearly 10%?

  • Eric Peters

    Do you mean up $10 and 3%?

    • johnhcook

      Yes, apologies. That was my error. I corrected the post above to reflect the nearly 3% increase in the stock.

  • guest

    It’ll come back down to earth once people realize there is no target audience for this device and no foreign distribution. Too expensive for the fire tablet crowd, no google play store or apps, etc. etc. Might give WP a run for it’s money, but won’t dent iOS or Android IB.

    • Allen

      I don’t see people choosing between the Fire phone and a Windows Phone. Fire phone is just another Android choice.

  • Bart C

    I don’t know why you’ve mentioned the 3% jump. It’s far from impressive (Nokia even jumped higher today without launching a product) and it should’ve been compared with the huge decline in Amazon’s stock value of the past months (it still didn’t recover). Regardless, the Amazon Fire Phone is a great product. The 3% jump is not impressive.

    • Bart C

      The day after, -1.82% down. The markets respond negatively towards this product launch?

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