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AT&T’s Ralph de la Vega at the event today.

Amazon’s Fire Phone will start at a cost of $199 for a 32GB model with a two-year AT&T service agreement, available for pre-order starting today and shipping July 25.

People who buy the phone will get 12 months of Amazon Prime for free, and existing Amazon Prime customers who buy Fire Phone will be comped a year-long subscription.

 

Amazon is still unveiling the device at its Seattle event, but the details are available on its website now.

Check our live blog for updates.

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