The Broncos dominated the conversation on Twitter — probably because everyone was talking about how poorly the Peyton Manning-led team was performing during its 43-8 loss.
— Twitter Sports (@TwitterSports) February 3, 2014
All in all, 5.6 million people composed more than 24.9 million tweets about the game and halftime show, breaking the 24.1 million tweets sent during last year’s Super Bowl.
The peak tweets-per-minute moment happened when Percy Harvin returned a kickoff for a touchdown to begin the second half:
Harvin and Manning were the most-mentioned players:
Another interesting social media stat to note: Hashtags were used in 57 percent of nationally-run Super Bowl ads, up from 50 percent last year.
Finally, this Twitter “pulse of the game” map is absolutely fascinating. It gives you a good idea of how many more Broncos-related tweets there were, especially in the second half. The blue lights are Seahawks tweets, the orange are for Broncos tweets and purple lights indicates tweets about the halftime show: