It’s an all-out blitz of Amazon technology at Lumen Field in Seattle as the Seahawks are expanding the use of “Just Walk Out” and Amazon One technology to a new Pro Shop Outlet location and four more concession stands.
The team announced the plans Tuesday, saying that the new tech will be in place for Thursday’s preseason home opener against the Minnesota Vikings.
The use of Just Walk Out and the Amazon One palm-scanning technology at a team merchandise store is a first for any sports venue, according to the Seahawks. The Pro Shop Outlet, located in the northwest corner of the stadium’s main concourse near section 140, will sell gear at reduced prices, including hats, shirts, jerseys, and souvenirs.
Customers are able to grab items and leave through an exit gate by using their credit card or hovering their palm over an Amazon One device. The credit card they used or linked to their Amazon One ID will be charged. If the customer makes no purchase, they can exit without a card or palm scan.
The technology, which relies on an array of overhead cameras and computer vision, is designed to get fans in an out of retail and concession spaces faster, without the need to wait in cashier lines. Amazon first debuted Just Walk Out at its Amazon Go convenience stores, and it’s now in use in a variety of locations, including grocery stores, airports, music and sports venues.
In addition to the Pro Shop Outlet, Lumen Field is also adding the technology to four existing concession locations: Tutta Bella (section 137), two Local Dogs locations (sections 109 & 135) and Pizza Hut (section 107). There are now eight concession locations with Just Walk Out, and with the Pro Shop, Lumen Field has the most Just Walk Out locations of any sports venue in the world, according to the Seahawks.
“Lumen Field has rapidly become the go-to destination for Seahawks fans to experience the latest in checkout-free technology,” Jon Jenkins, VP of AWS Technology, said in a statement.
Last season, GeekWire interviewed fans at Lumen Field as they tried the technology for the first time before the Seahawks took on the Denver Broncos. Watch the video below:
