If you’re a busy person, cooking meals every night for the family can be a real pain, take up a lot of time and empty your wallet.
But former Starbucks executive Mary Egan thinks otherwise. Her new startup, Gatheredtable, announced today a $2 million round to help fuel a national launch of its online service that automatically generates a menu of weekly meals, tailored for a family’s preferences.
The service costs $10 to $12.50 per month, allowing families to clip online recipes and set preferences. From there, families get a weekly individualized menu with certain meals slated for specific days of the week. Customers indicate how many days per week they’d prefer to cook, and how much time they can commit, and then the Gatheredtable algorithm gets to work spitting out recipes based on food preferences.
For a one-time fee of $125, families also can have a Gatheredtable “concierge” come to their home to inventory food in the pantry and help enter recipes into the online system. Concierges will log everything from oils to spices, helping to make it easier for busy families to figure out what’s best to cook each week.
The company, which is still in beta, said today that it will add home delivery later this fall.
Gatheredtable employs 18 and has now raised $3.8 million. Investors include Starbucks CEO Howard Schultz, Seattle super angel Geoff Entress and others.