Amazon’s new Fire Phone uses 3D ‘dynamic perspective’

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Amazon CEO Jeff Bezos is on stage in Seattle right now demonstrating the company’s new Fire Phone, and he just got to what promises to be one of the device’s signature features: dynamic perspective.

The technology uses sensors in the device to detect the perspective of the user’s gaze on the screen, and adjust the view accordingly. Bezos showed a wide range of applications, from image viewing to gaming.

For example, on a map, the user can tilt the device to see a different perspective, whether that’s in a 3D mode, looking around the angles of a building, or flat, tilting the device to look beneath a directional marker to see the street name beneath. See an example of this in the images below.

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Bezos demonstrated a variety of applications for the feature, including scrolling through a book and browsing through a fashion gallery. The event is ongoing. See our live blog for more.