Need that socket-wrench set by the end of the day, without going to the hardware store? Amazon is aiming to make it easier.
The online retailer is expanding its same-day delivery option to San Francisco and Dallas, making it a dozen cities where same-day delivery is now available from Amazon. The company is also pushing back the same-day ordering deadline in some markets, and adding new features to its website to help Amazon customers find products eligible for same-day delivery.
The changes, first reported by the Wall Street Journal, are rolling out starting today. The WSJ reports that Amazon is also lowering the same-day delivery fee for Amazon Prime customers on some items, another attempt to add value to the Amazon subscription program as the price goes up from $79/year to $99/year.
The new site features include the ability to more easily filter for items available for same-day delivery.
It’s the latest move by Amazon to narrow the gap between its website and customers’ doorsteps, attempting to rival the immediacy of traditional retailers, with the convenience of shopping online. Amazon’s attention-getting drone delivery initiative is also a long-term part of this effort.