As part of its “Scroogled,” campaign, Microsoft today launched a new barrage that accuses Google’s handling of user data when purchasing an app from the Google Play Store.
In hopes of convincing users to switch to Bing and Windows Phone, the Redmond software giant produced two videos and multiple web pages showing how, without notice, Google provides the name, email address, and neighborhood of users who buy apps on Google Play.
It appeared Microsoft was done with its “Scroogled” campaign last month, but the company refuted those reports and said that “Scroogled will go on as long as Google keeps Scroogling people.” That’s been made clear with today’s new campaign.
The latest numbers show Google leading the pack with 51.7 percent of the U.S. smartphone marketshare, while Microsoft is in a distant fourth place with just 3.2 percent. Meanwhile in the search engine world, Google has 67.5 percent of the U.S. market, with Microsoft second at 16.7 percent.
Last February, GeekWire’s Todd Bishop penned a post that discussed Microsoft’s attack on Gmail, writing that “the ads feel a lot like those endless election campaigns full of not-quite-complete information designed to motivate us based on our fears.”
Reach staff reporter Taylor Soper at email@example.com or on Twitter @Taylor_Soper