Apple’s Tim Cook cites ‘big plans’ for 2014 in year-end memo to employees

Tim Cook

Tim Cook

Apple CEO Tim Cook, under pressure from investors to deliver a new wave of innovation, told Apple employees in his year-end memo that the company in 2014 has ”some big plans that we think customers are going to love.”

“We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations,” Cook wrote. “I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.”

That’s according to a report by 9to5Mac, which obtained and republished a copy of the message.

Cook’s message doesn’t provide any specifics about the company’s 2014 plans. While the rumor mill has died down over the holidays, there have been rumblings this year of a forthcoming Apple smartwatch, as well as new products from the company focusing on the home TV.

The rest of the letter highlighted the company’s achievements during the past year, including contributions to the Red Cross’s relief efforts, its advocacy for an expansion of the Employment Non-Discrimination Act to prevent employers from discriminating against people based on sexual orientation and gender identity, and the company’s new products, including the new U.S.-built Mac Pro.

The company has brought on a number of high-profile new hires as direct reports to Tim Cook, including Paul Deneve, the former CEO of fashion house Saint Laurent, and Ben Shaffer, the former director of Nike’s Innovation Kitchen.

The pressure is on for Apple to revolutionize another industry, and soon. Cook’s letter is sure to stoke those fires.

What do you think Apple’s “big plans” are? Let us know in the comments.

  • Guest

    Of course, this “memo” is just a clumsily-written press release. If Apple were to have big plans for 2014, employees would know that already. We’ve already seen Tim eliminate all but the most incremental products in his tenure: underwhelming “S” updates to iPhone 4 and 5, new generations of iPad with only superficial differences from the previous ones, and operating system upgrades made free (and, as customer reviews of Mavericks show, you get what you pay for).

    Expecting iWatch and iTV is cargo cult journalism. We’ve seen how Tim works, and revolutionary new products are not in his playbook. Is it any wonder that the coolest new techs are coming from _ex_ Applers?

    Honestly, the best bit of Apple innovation in 2014 will be when tech “news” sites give an Apple announcement the same level of attention that, say, a new Dell laptop gets.

  • maaen

    All I want from Apple is a large Ipod touch or shall we say….a baby ipad touch (about 6inches ).I want a smaller tablet than the mini ipad ..so fhat I can carry it in my shirt pocket or a jacket pocket.Once I get this I will be the happiest person …I want nothing else from Apple …first I must have the pocket friendly ipad ….afterwards I will await a very large ipad…13 inch….with128 gb storage capacity.If Apple fail me with the above request then I will not bother to care for any further developments from them…