The zombies are here! The zombies are here!
Seattle’s iconic Space Needle has been taken over by those marauding zombies from PopCap Games, which today is releasing “Plants vs. Zombies 2: It’s About Time.” The PR stunt got rolling this morning, and continues with other activities at the Space Needle, including autograph sessions and photo ops with the zombies and a Champagne toast.
As we noted yesterday, this is not the first time that a gaming company has used the Space Needle for a product launch. Angry BIrds took over the landmark last year for an odd performance art display to promote its Angry Birds Space game.
Which PR stunt do you like better?