If the smartphone wars get decided by time spent using the phone, Apple is winning handily. According to a new report from Experian Marketing Services, iPhone users spend an average of 1 hour and 15 minutes on their phones daily, as opposed to 49 minutes for Android users.

Total-Time-spent-daily-using-a-smartphone-and-activity-share1According to the report, the average American smartphone owner uses his or her phone for 58 minutes a day. (No word on how they count day phones and night phones.) Talking on the phone accounts for a little more than 15 of those minutes, making it the biggest chunk of daily use, taking up 26% of the total time spent on a smartphone. Texting comes in second, accounting for 20% of an average user’s time, followed by social networking (16%), mobile web browsing (14%), email (9%) and gaming (8%).

One of the big losers is online video, because only about 2.3% of smartphone users watch videos on their phones in a typical day. If you’re anything like the average user, that e-book app is probably serving the same purpose as your copy of The Universe in a Nutshell, since a measly half percent of all smartphone owners use their phones for reading during the day.

Total-smartphone-time-spent-daily-and-activity-share-by-device2Comparing iPhone and Android shows something interesting: the amount of time people spend talking on their smartphones stays fairly constant (Android users average around 14 minutes while iPhone users average around 17) but the percentage of time using the phone that calls take up changes drastically (26% for Android users, 22% for iPhone users). iPhone users proportionally spend more time texting and emailing than their Android counterparts, though mobile web browsing accounts for a greater percentage of Android users’ time.

According to Experian, iPhone users are also more likely to be shutterbugs, with a greater percentage of their time spent taking pictures.

So tell us: how does your phone usage stack up? Are you an average user, or do you rise above the crowd?

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  • Guest

    Answer: Predominantly Male (Android) vs Female (iPhone). Correct for gender and the difference in talk time will fade.

    • Thomas Eynon

      Too bad the article states that talk time was the same.

    • Anonymous Anonymous

      That’s funny, seeing as though the majority of people I know that own iPhones are guys. You’re not the census bureau and know you don’t know every male with a phone in the world.

  • panacheart

    I would use my android more if it didn’t crash so much, and if the battery didn’t die so fast. My experience with the Android has been less than stellar.

    Last year my brother came to visit with his kids. They all had iPhones, we have Androids. Every time we looked something up, used GPS etc, the iPhones were faster, easier to use. Of course the iPhone costs 3 times more, and it’s not three times more important for me so I put up with it. The android is OK, but clearly inferior to the iPhone – google maps excluded of course. :-p

    • Steve

      You can’t compare an iPhone to something as vague as an “Android.” What device do you have? What manufacturer is it from? This makes all the difference.

      • panacheart

        Good point. Samsung Galaxy S. I had the previous Samsung model too.

        • Random

          Dude… If you are referring to the Galaxy S (I9000), then no
          wonder you are having problems. It’s an old phone, and is probably running an
          older version of Android (released with Gingerbread) – in fact the Galaxy S was
          released in June 2010. You might want to
          obtain a phone running Android 4.2 to really appreciate the changes android has
          made. With that old a phone, surely you
          are due for a free upgrade! If you are
          the type of person who buys a phone once a millennium, Go get yourself a nexus
          4, then compare it to your family IPhone – doubt you’d still have those
          problems. And with a nexus phone, you’d
          never really have to worry about software upgrades – within reason, and you can
          hold off on buying a new phone longer than you would, than if you bought
          yourself another Samsung phone.

          • Anonymous Anonymous

            What is he going to compare it to? Internet speed? The average user (someone who rarely upgrades) won’t see a big difference. Apps? Let’s not go there. Screen size? Okay, so carrying a television is cool, at first. Camera? The same as the internet. Now what it can do is change fonts, add email sigs, extend Gigs, and a crap load of “gimmicks”. Which is cool. I owned 7 Androids. So unless he’s looking for something in particular to gauge his user experience on… Then it’s a moot point. iPhone does what it needs to do and caters to its customers. I hate Android vs. iPhone. It’s like Apples (no pun intended) vs. Oranges. Every Android I had glitched and had performance issues (most recently Note 2). Open doesn’t always mean better, unless we’re talking about Meagan Fox (sorry, she’s hot). Closed means protection from dinky apps. A tinkerer does Android. A person that wants shit done now does Apple. Let him choose…

    • http://sitetherapy.net/ rick gregory

      The iPhone is the same price if you compare fairly. Both are about $200 subsidized on a 2 year contract. Both are about $650 if you buy them outright. Obviously if you compare the full retail price of one to the subsidized price of the other the retail price looks higher.

      Here’s the thing – you’re probably out of contract and yet still paying the same for your plan as you were before the contract expired… so you might as well upgrade your phone since you’re paying the subsidy amount anyway.

  • Forrest Corbett

    “If the smartphone wars get decided by time spent using the phone, Apple is winning handily.”

    or is it “If the smartphone wars get decided by time spent using the phone, Google is winning handily.” ?

    Seems like a phone that gets tasks done quicker is better… there’s just too many assumptions being made to derive any sort of conclusion. For example, just because someone takes more time taking pictures, doesn’t mean they’re taking more pictures.

  • old hippy

    I have an old Nokia, you know the kind, no camera, no internet, it”s just a phone. I use it about six to eight times a week and I don’t take it everywhere I go. Four or five people sitting at a table, all talking on phones but not to each other! This whole phone thing freaks me out.

  • Simon Gendreau

    better answer: Because they don`t know how to use other devices OR they don`t see why they would use other (better) devices … this one does everything they need !

  • Eric Sanchez

    Because the iPhone is so slow it takes longer for the apps to run. That is not even considering the iPhone users that are lost using Apple Maps. So they are just trying to find out where they are lost.

  • Me

    yeah, iPhone users are predominantly little girls that talk and text a lot.

    • Anonymous Anonymous

      You must be a little boy that hangs with little girls. Cause if you walked into a circle of millionaire males, the ones I know don’t use Android.

  • Justin

    Having used two Androids and one iPhone: One answer- Battery life. Android users and in a constant state of battery conservation, metering use so that they won’t run out of juice before they can get home and recharge. IPhones last pretty much all day with moderate use, therefore the users are less likely to meter their own use as much.

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