Microsoft is taking another swing at a competitor and this time it’s Apple’s iPad getting the backhand slap.
In its latest Windows commercial titled “Less talking, more doing,” Microsoft uses Siri’s voice to show how Windows tablets can perform tasks that the iPad cannot, all at a cheaper price. Important to point out that the featured tablet is a 64GB Asus VivoTab Smart device, not a Surface. That allows Microsoft to show a $449 price tag compared with $699 for the 64GB iPad.
The Siri voice-over says things like, “I’m sorry I can only do one thing at a time,” and follows that with, “I guess PowerPoint isn’t one of those things.” That’s particularly interesting considering that Microsoft has been under pressure to release Office for the iPad.
Then the kicker comes when Siri asks, “Should we just play chopsticks?” pointing fun at Apple’s piano commercials it used to introduce the iPad Mini.
Microsoft has been really been pushing out the advertising lately to show why its products are superior. There was that hilarious wedding ad that poked fun at Samsung and Apple smartphones and the most recent, ridiculous Windows ads that featured groups of people not speaking English doing some wacky stuff like shaving watermelons and playing ping pong with their butts.
If you’re in need of more great entertainment, check out the YouTube comments on the latest video. It’s an all-out Apple vs. Microsoft war.