Trending: After-party at Jeff Bezos’ D.C. mansion attracts Bill Gates, Ivanka Trump and other notable guests

scroogled12First it was Google Shopping, then Gmail, and now, Microsoft’s latest attack on Google comes in the form of Android privacy issues.

As part of its “Scroogled,” campaign, Microsoft today launched a new barrage that accuses Google’s handling of user data when purchasing an app from the Google Play Store.

In hopes of convincing users to switch to Bing and Windows Phone, the Redmond software giant produced two videos and multiple web pages showing how, without notice, Google provides the name, email address, and neighborhood of users who buy apps on Google Play.

scroogledandroid“Unlike Google, Windows Phone Store doesn’t share your personal information with app makers,” one video says. “Don’t get Scroogled.”

It appeared Microsoft was done with its “Scroogled” campaign last month, but the company refuted those reports and said that “Scroogled will go on as long as Google keeps Scroogling people.” That’s been made clear with today’s new campaign.

The latest numbers show Google leading the pack with 51.7 percent of the U.S. smartphone marketshare, while Microsoft is in a distant fourth place with just 3.2 percent. Meanwhile in the search engine world, Google has 67.5 percent of the U.S. market, with Microsoft second at 16.7 percent.

Last February, GeekWire’s Todd Bishop penned a post that discussed Microsoft’s attack on Gmail, writing that “the ads feel a lot like those endless election campaigns full of not-quite-complete information designed to motivate us based on our fears.”


Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.