What’s up with Lockerz? Heavily-funded startup mum on new fashion site Ador

ador11Lockerz appears to be unlocking its next chapter. The Seattle social commerce startup is behind a service called Ador, a new online fashion site where shoppers can “get new arrivals & sales alerts from your favorite stores.”

A job posting and trademark filing indicates that Lockerz is affiliated with Ador. The job posting, for an iOS developer, notes that Ador “is revolutionizing how the world discovers and consumes content and products.”

Reached this evening via email, Lockerz CEO Mark Stabingas declined to comment about Ador.

“We’re really not ready to speak about our plans going forward,” he said.

TechCrunch also reported on the new direction this evening, though Stabingas said that the report had “several inaccuracies.” He declined to say what was wrong about the story, which suggested that Lockerz may be shutting down in favor of the new direction.

Earlier this year, Lockerz eliminated a number of staffers, with a spokesperson for the company saying at the time that it is in the “early stages of a transformational change in the way consumers discover and consume products and content. ”

Lockerz is among the most heavily funded Internet startups in Seattle, having raised more than $65 million from marquee investors such as Kleiner Perkins Caufield & Byers, former Microsoft CFO Greg Maffei; DAG Ventures, Live Nation and others.

Lockerz was founded by former PR and Amazon.com executive Kathy Savitt, who left the company last summer to become chief marketing officer at Yahoo.