Amazon, watch out — Google is stepping into your space.

TechCrunch is reporting today that Google is preparing to launch something called “Google Shopping Express,” a same-day shipping service designed to compete with Amazon Prime.

Sources say that the service will be $10 or $15 cheaper than Amazon Prime, which currently sells for $79/year. Google’s service would reportedly also offer same-day delivery from stores like Target and Safeway.

No launch dates were given, but Google is apparently testing the service. Having a shipping service would compliment Google’s already-implemented e-commerce solutions like Google Wallet and Google Shopping.

And this isn’t the first time we’ve seen Google focus on e-commerce as of late. Last December, the company bought BufferBox, a company that rivals Amazon Lockers and allows parcels to be shipped to pick-up stations. One month later, it also acquired online data retail management service Channel Intelligence.

Amazon Prime membership gives customers free two-day shipping, unlimited streaming of content on Prime Instant Video and one free book rental per month.

Previously on GeekWire: Placed study reveals how Amazon is affecting brick-and-mortar retailers


Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


  • guest

    Congrats to Google on becoming the disruptive leader that MS stopped being more than a decade ago.

    • guest

      Yeah, it must really suck being a highly diversified blue chip with a real cloud story that spans both consumers & businesses. But with “disruptive leadership” like Google Plus, Google Gears, Google Wave, and now, the $1500 browser-only Chromebook Pixel, I can see where you’re coming from

  • steve


  • Perry Bradford-Wilson

    Great. Now I can get reduced cost next-day shipping on the exactly ZERO items that I buy from Google. Or, I can remain a Prime member and get free next-day shipping on the HUNDREDS of items that I buy from Amazon. Google can offer all the deals it wants, but until it can actually successfuly market itself to the public as something other than a search engine it will always be behind Amazon.

Job Listings on GeekWork