waze_incidentApparently unfazed by a reported FTC review of its $1.1 billion Waze acquisition, Google is starting to integrate features from the Waze mapping service into its own Google Maps applications.

The search company said this morning that real-time reports from Waze users — including accidents, road closures and construction — will start appearing in Google Maps apps for Android and iOS in countries including the U.S., Mexico, Panama, Peru, the UK and other countries in South America and Europe.

For now, there’s no indication that Google Maps users will be able to file reports of their own, but that would be a logical future step.

In addition, the company says Google search features have been added to the Waze apps for iOS and Android, and the Waze Map Editor has been updated with Google Street View and satellite imagery. More info in this post on the Google Maps blog.

The Wall Street Journal reported in June that the FTC was reviewing Google’s Waze acquisition and could ask Google to refrain from integrating the two services in the meantime.

Other companies in this area of the market include INRIX, the Kirkland-based traffic technology company that was initially launched based on technology licensed from Microsoft. INRIX has shown signs of heading toward a possible IPO.

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  • Guest

    There have been many apps that use the Google Maps API to do similar things where users report incidents and share with other users of that app. Google implementing this on a larger scale with Waze shows a bit of what we will get in Google Maps across the board. I use Google Maps all the time, no idea why anyone uses standalone GPS devices these days. I think more automotive companies will be integrating ‘apps’ into their in-car systems via the mobile device that’s paired to it. Pioneer has a great product available for the average car owner called App Radio, which does this (although limited since you can’t access the telematics on the car easily with App Radio).

    I did see that Audi integrated INRIX into their systems. It will be interesting to see how this impacts relationships like that for future growth and consumer expectations of apps in cars.

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