Just hours after executives take the stage in Cupertino for Apple’s September 10 press event, members of the Chinese press will be treated to their own event on September 11 in China.
That’s a big move for Apple, which in the past has relied on holding one central event for a given announcement. There’s no word yet whether both events will cover the same material, but the Chinese event’s tag line, which translates as “This day is destined to be a sparkling day,” is remarkably similar to the US’s “This should brighten everyone’s day.”
Apple’s revenue in China dropped last quarter, as the Cupertino-based company faces increased competition in China from foreign and domestic smartphone manufacturers. This event would seem to be a play to try and revitalize Apple’s business in China, especially since rumors point to the company announcing a lower-cost iPhone that’s designed to appeal to overseas customers.
One question remains: which executives will take the stage in each location? There won’t be enough time for Tim Cook to make it to both events.
UPDATE: According to a post by AllThingsD, Beijing isn’t the only international city to get a press event for the new iPhone. Berlin and Tokyo will be playing host to similar events, which will involve a re-broadcast of the announcement from Cupertino, along with some additional content.
Previously on GeekWire: Details on Apple’s new iPhone coming Sept. 10
Blair Hanley Frank is a technology journalist based in the San Francisco Bay Area. He has also worked for Macworld, PCWorld and TechHive. He can be found on Twitter @belril.