OK, now I get it. Here’s the end result of the “Angry Birds Space” promotion that Rovio and friends were creating yesterday at the Space Needle in Seattle. It’s of the Angry Birds preparing to slingshot vertically into space, from the Space Needle.

But no, they’re not actually going to slingshot it. It’s an art installation.

What do you think: Disappointing or cool?

[Thanks to Jason B. Jacobs for the picture.]

Previously: Rovio’s Mighty Eagle explains Angry Birds stunt at Space Needle


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  • Trevcreative

    It would be cooler if the sling shot was pulled back.

  • Anonymous

    I was just thinking that one thing this city needs is more advertising. Thank you Rovio, my life is a little bit better today now that I have one more corporate shill in my face.

  • Anonymous

    I give them credit for a fun, creative event. Unfortunately, it reminds me of some of the marketing stunts that were common during the first dot com bubble.

  • johnhcook

    Todd, It would have been cooler if Rovio unfurled this ‘art’ yesterday while you had the livestream going. And I agree with Trevcreative that I’d like to see some actual slingshot action.

  • Brent

    He’s going to crash into the observation deck. I think it wouldve had just as much…impact…if all sorts of birds were place on and around the Needle, sans slingshot. Maybe put a giant pig on a building down 3rd ave.

  • http://www.christopherbudd.com Christopher Budd

    I think is one of those where it was a much better idea on paper than in execution.

    I mean, it’s not terrible….but it’s clearly got a bit too much “Uh, what’s it supposed to mean” going on.
    I think it’s also kind of interesting that they did this here in Seattle, but the product isn’t available for WP7 and the comments yesterday at launch made it sound like it wouldn’t be coming anytime soon. It looks today that the Rovio CEO is changing that up a bit. But still it makes the launch art seem to have a bit of a poke in the eye quality to it.

  • Tom

    a bit of a let down after all the hype

  • http://twitter.com/bakerannem Anne Baker

    Over 800 news articles written on this stunt and it was all over my Twitter and Facebook feeds yesterday so it seems to me like Rovio’s marketing team scored with this bird, even if they never actually launched him.

  • Forrest

    Poorly done. It’s stuck to the side of the space needle with couple red strips going up. Maybe it would have been cooler if I hadn’t seen it come together from my office window.

    It also has the fatal design flaw in that it would simply hit the bottom of the space needle. From most angles, you can’t even see what it is. The red strips don’t even go to the top. If it’s not going to be functional, it’d at least be cooler if they pulled it back.

    Right now it looks like they just tried and gave up.

  • http://www.facebook.com/smithmarkl Mark L. Smith

    It is a little lame.

  • John Long

    As an artist myself, I totally get this concept. I don’t want to be “that guy” that “explains” art, but after reading comments… Here goes. The pigs have once again stolen eggs and this time they are in space. The bottom of the observation deck is in fact the black hole portal through which the birds enter space. Yes the bird is going to hit the bottom of the observation deck, because that’s how the conceptual story line goes. Placing a pig on another building would be missing the point that the pigs are now in space. As far as placing more advertising in Seattle, well, Rovio  approached the Needle people a year ago and discussed this. The Space Needle is the most iconic image on our planet of “Space”. I hope that clears some things up.

  • Dave

    The term ‘setting customer expectations’ comes to my mind, though it clearly didn’t come to theirs… disappointing.

  • theseattlecook

    looks great!

  • Ariz Jacinto

    Lame or not, people are talking about it so it’s win for Rovio’s marketing.

  • Lawrence

    How long will this installation last?

  • Sk

    this will never fly.. it will always hit the top

  • John Raffetto

    I love it. I’m glad to see some worldwide corporate marketing fun land in our town. If someone wants to one-up Rovio with a more impressive stunt, they are welcome to it.

  • http://twitter.com/heuge Eugene Hsu

    Like with technology and magic, it’s what we don’t see that makes the impossible normal.  Computer graphics in movies and floating parade blimps on TV have provided us with a belief that we can do anything.  The reality is that this is a big project, and it’s the first large art piece of the sort on the SIDE of the Space Needle.  Add in the requirement that there be enough structural supports in place to prevent the risk to the needle and its visitors.   I was fortunate to meet some of the engineering team who put the project together, and from their stories of how they planned the installation, it would have made a pretty epic show like like The Deadliest Catch.  The project was locally managed by someone who runs the beautiful Space Needle fireworks displays we see very year, and they brought in skilled experts from across the country including a prominent designer of many Macy’s day blimps, trucked-in 80,000 lbs of concrete for ballast, and worked through ridiculous crazy night conditions with a three hundred pound sail that had to be repaired by someone hanging in mid-air using a huge needle and twine.  The project manager wishes that it could have been built and installed secretly overnight, but strong winds risked the entire project the entire way through and to get it done the team worked nearly 17 hours straight.  In all, this was a great marketing event for Rovio, T-Mobile and the Space Needle.  

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