If you needed any more evidence that Microsoft views the Xbox 360 as a key weapon in its fight to control the living room, take a look at this fascinating factoid. The company now says that more people use the device to watch movies and listen to music online than play online multiplayer games, reports the Los Angeles Times.

In fact, Microsoft says the average family now spends 84 hours per month on Xbox Live, playing games, watching movies and listening to music. The LA Times notes that American families on average spend 150 hours per month watching traditional television.

That’s an amazing transformation for what was originally built as a gaming console,

In addition to the stats about entertainment usage, Microsoft also announced that Xbox LIVE Gold members now have access to three new apps which highlight the importance of online video: Comcast XFINITY TV, HBO GO and MLB.TV. It already offers services such as Netflix, ESPN, Hulu and YouTube.

Previously on GeekWireNo Comcast bandwidth cap for on-demand Xbox video

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  • Anonymous

    Echo that. Movies is what we use xbox for at my home, most of the time.

  • Guest

    The HBR is littered with the remains of companies that lost sight of their core market and customer.

  • Guest

    And that’s without MS really promoting it to non-gamers. Imagine how much larger the opportunity is there. I really don’t understand why they haven’t gone after it more aggressively.

  • Techs Uk

    all my family xbox game except the wife. iPlayer is a hit, so about 70% game 30% other for us. nice if the apps loaded faster, but maybe that’s the reveal in the summer – a SOC xbox without DVD…

  • http://twitter.com/tunewithinus Daniel Pasos

    Interesting, i’d love to see how that compares to the reason for purchase and the demographics of the buyers. If it stopped being kids and teen gamers then that’s a huge jaw drop.

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