Just released this morning, here’s the full version of the first ad in T-Mobile USA’s new “No More Mr. Nice Girl” campaign, part of the Bellevue-based company’s effort to burnish its brand and become a more formidable challenger in the U.S. wireless industry. What do you think?

In case you’re wondering, Carly is riding a 1000 cc Ducati superbike.

For more background, see our earlier post on the strategy behind the campaign and this post this morning by T-Mobile exec Peter DeLuca.

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  • http://twitter.com/kouncl Stealth Founder 6

    I find the audio logo at the end kind of incongruous with the vibe of the commercial.

  • Guest

    My service with t-Mobile lately has been more like riding a classic Vespa

  • Steven

    I find it odd that the website is coming soon.  FAIL

  • Amandaboyle19

    I just love the bike! Nice that the outfit looks grear too! Want it for me!! :-)

  • Danbeckr

    Mascot-wise, she should get ripped as a change. Like, uncomfortably masculine-to-observe ripped. That would be the analogy i’d find compelling: “hard to admit, but that b*tch looks like she could have her way with me.” that would be the mindset i’d need about my cell carrier to bother to switch.

  • maramamame

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