Web hosting and domain name registration giant Go Daddy has named former Microsoft and Yahoo executive Blake Irving as CEO effective January 7th. He will replace investor Scott Wagner who has been serving as interim CEO since July after CEO Warren Adelman stepped down.

“Blake Irving’s deep technology experience and his history of developing new cutting-edge products and leading large global teams make him an enormously compelling choice to drive Go Daddy to the next level of its domestic and global growth,” said Go Daddy Executive Chairman and Founder Bob Parsons.

Irving said he was honored to lead Go Daddy, calling it an innovative company. Irving most recently served as chief product officer at Yahoo, and before that he spent 15 years at Microsoft, including serving as Corporate Vice President of the Windows Live Platform. He also worked on MSN Messenger and Hotmail, helping to grow the email service from 7 million to 290 million users.

Go Daddy may be best known for its edgy marketing efforts, featuring race car driver Danica Patrick. In an interview with Business Insider, Irving addressed the TV commercials.

“I think that edginess of Go Daddy’s brand contributes to the value to the company. I do think over time the customer value proposition and what we’ve done for customers has to start showing up in advertising. You’ve already seen that start.”

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  • Slaggggg

    Go Daddy needs to lose the titty ads so they can become a legitimate choice for businesses. Good service – but we cringed enough when people looked at our certs/registrations that we eventually migrated somewhere else.

  • http://www.facebook.com/brett.marl Brett Marl

    huge win for godaddy. i worked under blake for several years at microsoft and he was one of the best. i look forward to stellar things from godaddy.

  • Gah!

    Wow. I respected Blake Irving as an innovator and leader when he was at Microsoft, but the cavernous maw of GoDaddy has eaten better men than him. A smart new CEO wouldn’t have said a thing about their sucktackular commercials. “Yes, titties…. But nerd and lesbian stereotypes too, right? Huh?”

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