Many companies are still trying to make it in the market for daily deals, competing with giant Groupon and a host of smaller rivals. But Amazon.com is in a unique position with its AmazonLocal deals site thanks to the fact that it’s, well, Amazon.com.

Case in point: Today’s nationwide AmazonLocal deal offering a $10 Amazon gift card for $5.

Basically, if you were planning to spend money on Amazon at any point in the future, it’s worth buying the card to save $5. And if you weren’t planning on spending any money on Amazon, the company is giving you an incentive to do so, and promoting its daily deals site in the process.

In other words, a pretty shrewd move by Bezos & Co.

It’s similar to a past deal offered by LivingSocial, selling a $20 Amazon gift card for $10, following Amazon’s investment in the company. That deal attracted more than 1.3 million buyers.

As of 7:50 Pacific time this morning, more than 360,000 people had taken advantage of the latest gift card deal, according to the AmazonLocal site.

Comments

  • Guest

    Congratulations to AmazonLocal! This bold move will surely pay for itself multi-fold over time as all those new subscribers continue to engage with Amazon across its many media.

  • Tim Elliott

    This deal is selling extremely well. 450k units in 8.5 hours so far. We’re tracking that deal in real-time at:  https://analytics.savvr.com/today

    • Guest

      Cool visualization!

      • Tim Elliott

        Thanks! We’re just about to hit 10hrs and they’ve already broke 600k!

  • Anonymous

    I recommend shoppers focus their efforts on searching for on Printapons website and using the offers that are most relevant to them, and on things they use and save most

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