Amazon.com opening huge fashion photo studio in NYC

MacKenzie and Jeff Bezos

Amazon.com has certainly set its sights on the world of high-fashion, so much so that the online retailer has reportedly inked  a deal to open a new 40,000 square foot photo studio in Brooklyn. The news was first reported by Women’s Wear Daily, and the LA Times notes that the studio will be used to snap photos of fashion apparel and accessories.

Amazon founder Jeff Bezos served as the honorary chair of the Metropolitan Museum of Art Costume Institute Benefit in New York earlier this year– a gala designed celebrate the opening of a fashion exhibit titled “Schiaparelli and Prada: Impossible Conversations.” That appearance was coupled with Amazon’s big push into high-end fashion, with The New York Times reporting on the new direction in May.

But now it’s starting to make sense. There appears to be some logic after all behind the involvement of Bezos and Amazon.com, which happens to be sponsoring the exhibit. The New York Times reports today that the Seattle online retailer — known for its low margins and no frills — is going high-end as it attacks the fashion market in a big way.

The opening of the new photo studio reminds me a bit of Zulily, the daily deal shopping site whose Seattle headquarters looks more like a photo studio than a traditional tech startup space.

Previously on GeekWireAmazon vs. Nordstrom: Call in the fashion police for another crosstown rivalry