Amazon.com is reducing the price of its high-end Kindle 3G by $25 for those who sign up for the company’s “special offers” program, essentially advertisements which appear on the bottom of the home screen and the screensaver of the device. The Kindle 3G regularly costs $189, but with “special offers” it is available for $164.

Amazon.com introduced a $114 Kindle (Wi-Fi only) with “special offers” last month, and the Amazon Kindle director Jay Marine said today that customers have already “made it the bestselling member of the Kindle family.”

“In response to customer requests, we’re now making these money-saving special offers available for Kindle 3G,” Marine added.

In its promotional materials, Amazon.com is clear to point out that the advertisements “don’t interrupt reading.”

Some of the “special offers” include the ability for customers to pay $10 to receive a $20 Amazon.com gift card, and save money on the company’s selection of HDTVs.

The introduction of the Kindle 3G with “special offers” comes after rivals Barnes & Noble and Kobo introduced touchscreen e-reader devices this week.

Comments

  • Guest

    Congratulations to Amazon on introducing the lowest-priced 3G e-book reader ever!

  • http://twitter.com/aaBowlin Austin Bowlin

    I think this is a great idea and a win-win for Amazon and the consumer! The lowered price puts the Kindle in the perfect price range for gifts (be it graduation, birthday, etc) thus opening up an even larger market.  

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