Tim Ferriss (Wikipedia photo)

Timothy Ferriss, the best-selling author of the 4-Hour Workweek and The 4-Hour Body, has chosen Amazon.com to publish his upcoming book titled The 4-Hour Chef. It is a big win for the Seattle online retailer, which has been rapidly expanding its publishing arm this year.

The book — described as a way to transform the “way we eat and cook” — is set to be released next April in print, enhanced digital and audio formats.

“My decision to collaborate with Amazon Publishing wasn’t just a question of which publisher to work with,” said Ferriss. “It was a question of what future of publishing I want to embrace. My readers are migrating irreversibly into digital, and it made perfect sense to work with Amazon to try and redefine what is possible.”

In a statement, Larry Kirshbaum, VP and Publisher or Amazon Publishing said that ‘The 4-Hour Chef’ is a watershed work, and an ideal way to launch our new publishing imprint in New York.”

Ferriss — described by The New York Times as a “self-help guru for young men” — has a couple things in common with Amazon founder Jeff Bezos. Both attended Princeton University, though Bezos graduated 14 years before Ferriss. And both are angel investors, sharing a mutual investment in Twitter.

However, in the Twitter count category, Ferriss is way ahead with 269,911 followers.

Comments

  • http://www.jrotech.com/ Jeff Rodenburg

    Yeah, but what happens when someone publishes the 3-Hour Workweek and the 3-Hour Body?

  • Anonymous

    This isn’t the end of the world, but it should raise some serious questions for those of us who are publishing or trying to sell books. When we are made to play Amazon’s game, and they change the rules, where does that leave us? We may see some good innovation, but does that chance outweigh the risks for stagnation, monopolization, for the potential alienation of indie publishers and writers? Can you find some positive potential results of Amazon entering the publishing game?

    Read my full response here: http://bit.ly/nEsnWW

  • http://twitter.com/duffmcduffee Duff McDuffee

    4-Hour Chef, eh? I can cook a meal in 10 minutes. BEAT THAT TIM FERRISS

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