British billionaire Richard Branson kicked off Virgin Atlantic’s nonstop service from London to Seattle today with a rhetorical kiss for the Emerald City, but also a verbal kick at Seattle-based Alaska Airlines,… Read More
The Virgin Group’s billionaire founder, Richard Branson, says “many tears” are being shed over Alaska Airlines’ decision to retire the Virgin America brand in the wake of its $4 billion… Read More
It all comes down to cost and consistency of branding: That’s why Alaska Airlines announced today that it would retire the Virgin America name for the airline it acquired last year.… Read More
Breaking up with old flames is part of getting married, and that’s what Alaska Airlines and Delta Air Lines are doing in the wake of Alaska Air’s acquisition of Virgin America.… Read More
Alaska Air Group completed its acquisition of Virgin America today, celebrating the rise of the nation’s No. 5 air carrier with a co-branded jet painted in blue, purple and red.… Read More
The U.S. Department of Justice approved Alaska Air’s proposed merger of Virgin America, marking the final regulatory step for a deal that will see the combined airline become the nation’s… Read More
Alaska Air Group confirmed reaching a $2.6 billion deal to buy Virgin America after a bidding war with JetBlue Airways. “This was a hard-fought competition, and we were very happy to… Read More
Seattle-based Alaska Air Group is close to a $2 billion deal to purchase Virgin America, beating out a rival bid from Jet Blue Airways, The Wall Street Journal reported… Read More
Be mindful of what you click on today in search of too-good-to-be-true deals or out-of-this-world technology news. While not everyone is laughing at what happened with Gmail, the biggest holiday of… Read More
Here’s one more reason to fly Virgin America — starting today, it’s testing out superfast WiFi on a few of its planes. Partnering with Netflix, Virgin announced the fast WiFi… Read More
It seems that the flying experience is increasingly spiraling into its own version of Dante’s nine layers of hell. If you travel often, you know what I mean. FiveThirtyEight’s Nate Silver… Read More