Facebook shares rose 14 percent, to top $107, in pre-market trading Thursday, a day after the social network reported explosive growth in mobile-advertising revenue. In its fourth quarter report on Wednesday,… Read More
For advertisers, tracking clicks is easy, but tracking calls resulting from online ads can be a hassle. A solution from Seattle-based Marchex lets advertisers monitor how many calls a mobile ad generates,… Read More
Instagram is opening the door to advertisers, who will have the option to link outside the app in sponsored posts on the app and website. Under the new approach, announced,… Read More
PushSpring has raised $1.5 million in capital to help mobile developers know their customers better so they can display more relevant ads inside of their applications. The Seattle-based company, which… Read More
HasOffers made its first investment in another company today by purchasing a stake in MobileAds, a company that provides a white label solution used by marketers to create interactive mobile advertisements.… Read More
Google’s argument for why it shouldn’t have to break out mobile revenues is because it’s not sure how to differentiate one mobile platform from the next. “It is increasingly challenging to… Read More
More spending toward mobile consumers helped Seattle-based online advertising company Marchex, as it reported a slight bump in revenue on its first quarter earnings report. “Momentum across our Call Products… Read More
China boasts the world’s largest smartphone user base and Red Loop Media continues to tap into it. The Redmond-based mobile marketing company just inked a deal with China News Network (CNC), the… Read More