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marchex1More spending toward mobile consumers helped Seattle-based online advertising company Marchex, as it reported a slight bump in revenue on its first quarter earnings report.

“Momentum across our Call Products drove accelerating growth in the first quarter,” Russell Horowitz, CEO of Marchex, said in a press release. “Advertisers are spending more marketing dollars going after mobile consumers and they want high returns on that investment.”

Last year, Marchex’s board authorized a plan to split into two separate public companies, one operating under the name of Marchex and the other under the name of Archeo. The Marchex assets will include the mobile and call advertising business, while Archeo will consist of a domain name and advertising marketplace. The company states on its 1Q earnings report that this separation will occur sometime this year.

Marchex brought in $31.1 million for the first quarter of 2013, up 17 percent from the same time last year, while Archeo revenue was $5.1 million for the first quarter of 2013, selling 50 domains that yielded $1.4 million.

Overall revenue was $36.2 million, barely up from $35.5 million from Q1 2012.

GAAP net income came in at $85,000, an improvement from a $788,000 loss at the same time last year. Marchex expects $146-to-$150 million in revenue by the end of 2013.

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