Ad quality issues on web pages might be affecting publishers more than they realize. A new report released by Ad Lightning, a Seattle company that seeks to increase transparency for advertising-dependent… Read More
Google cracked down on bad advertising in 2016, taking down 1.7 billion ads that violated its advertising policies, the company announced Wednesday. That’s more than double the amount it took… Read More
With the rise of ad blockers cutting into the bottom line, media companies have turned to sponsored content to gain back some of that revenue. But getting those posts in front… Read More
Ever seen an advertisement, supposedly targeted for you, that clearly missed the mark? Maybe flower shopping led to a barrage of wedding dresses or planning a do-it-yourself project caused your news feed to flood with homes… Read More