Google cracked down on bad advertising in 2016, taking down 1.7 billion ads that violated its advertising policies, the company announced Wednesday.
That’s more than double the amount it took down in 2015.
The so called “bad ads” that Google focused on included advertisements for illegal products, ones that intentionally mislead people and “self-clicking” mobile ads that take people immediately to the app store. Google also added payday loans to its list of banned ads, disabling more than 5 million such advertisements since the July.
To track down more ads that go against their policy, Google restructured the technology used to combat ads so that it would find and disable ads that pose as system warnings, tricking users into clicking them. The system disabled 6 times more “trick to click” ads in 2016 than in 2015, Scott Spencer, Google’s director of product management for sustainable ads, wrote in a blog post.
The site also cracked down on fake news, taking action against sites that used its AdSense platform and published misleading content. It permanently banned 200 publishers from its network in 2016 and suspended 1,300 accounts for so called “tabloid cloaking,” or shaping advertisements to look like headlines on news sites.
“Unfortunately, this type of bad ad is gaining in popularity because people are clicking on them,” Spencer wrote.
Google’s report comes during an industry-wide crackdown on fake news. Yesterday, Google and Facebook expanded their tools used to fake fight news to Canada, and earlier Wednesday Facebook announced it’s restructuring it’s Trending Topics section.