Amazon’s Climate Pledge is taking on a higher profile, with its name on a Seattle sports arena, and more than a dozen new companies on its list. Microsoft, Unilever, Neste,… Read More
Months ago, long before President Donald Trump “hereby ordered” U.S. companies to find places other than China to make their goods, Seattle-based shoe and apparel company Brooks Running was already… Read More
Brooks is partnering with a tech giant and tapping into your biomechanics for its latest running shoe innovation. The Seattle-based athletic company today announced that it will work with HP… Read More
Some sneaker companies want me to “Just Do It.” But what if I don’t want to do it? I’m not into it today, it wasn’t fun yesterday, and generally it… Read More
Data is touching every part of sports, from how people watch a game, to how they train, to the apparel they buy, and it’s only the beginning. A panel of… Read More