‘X,’ rated: Twitter’s new branding is called a rip-off and worse as bird goes bye-bye X now marks the spot where Twitter’s blue birdie used to be, as Elon Musk rebranded the social media company… Read More
F5 refreshes brand by dropping ‘Networks’ from name, marking ‘huge change’ in its business F5 Networks will be just F5 from now on. The Seattle-based company, which originally made its mark in networking technology,… Read More
Facebook is now Meta: Social media giant rebrands to focus on the future amid criticism in the present Facebook announced a name change on Thursday intended to bring together everything that it works on under a single brand… Read More
Geek of the Week: Rudy Willingham is a cut above on Instagram, so he launched his own ad agency Amid Instagram’s sea of sameness, Rudy Willingham of Seattle has managed to capture people’s attention with a unique art form… Read More
‘Nice tattoo!!’ John Legere says after man gets T-Mobile logo on his arm to score a free iPhone 8 T is for T-Mobile. And tattoo, apparently. A 20-year-old Phoenix man looking to get his hands on a free iPhone… Read More
How to name your startup: 13 Seattle entrepreneurs reveal the stories behind their brand names For anyone that has been involved in naming a startup, blog or product, you are well aware of the complexities.… Read More
GeekWork Picks: AnswerDash seeks Marketing Manager to help grow contextual Q&A service AnswerDash, a spinout from the University of Washington, offers predictive technology to answer customer questions in context on websites, aiming to reduce costs… Read More
Uber unveils new app icon, logo and more in big rebranding You might need a minute before you request your next Uber to locate and or recognize the app icon on… Read More
Startup lesson #3: Don’t make up a brand, be yourself [Editor’s note: Seattle entrepreneurs Barry Chu and Dave Cotter share some of their startup lessons in starting the new mobile app… Read More
The inside scoop on how one of Seattle’s hottest startups picked its cool new logo What does a logo really say about a company? Oftentimes, startups don’t have the brainpower or time to mess around… Read More
Wapple vs. Womple: What’s really in a name? A few weeks ago, we wrote a story about Womple, a new startup out of Bellingham that’s developing easy ways… Read More
InfoSpace changes name to Blucora One of Seattle’s longest-running Internet brands is being swept into the dust bin of history — and some may say… Read More
10 powerful branding insights that will keep your business moving forward Just because you’ve built a successful company doesn’t mean you can relax. Succeeding in this ever-changing business world demands that… Read More
Seven critical factors to great business branding: A guide for startups Are you thinking about your brand as you build your startup? If not, you should stop everything you are doing… Read More
The name Kindle Fire: Hot or not? At first glance, Kindle Fire seems like a pretty good name. It uses a thematically coherent naming strategy, similar to the… Read More
In wake of Tulalip name dust-up, match these Microsoft code-names to the actual product Is Microsoft’s use of the Tulalip name for a secret, internal social networking effort insensitive to the Native American tribe?… Read More
